The Vice President of Enrollment Management (VPEM) is a key member of the Executive Leadership Team (ELT) and the President’s Cabinet and provides strategic leadership for the university’s comprehensive enrollment efforts across all modalities and populations, including traditional undergraduate, degree completion, graduate, seminary admissions, and student financial services.  The VPEM oversees a forward-thinking, data-informed enrollment strategy that supports the mission, vision, and values of Fresno Pacific University. 

The successful candidate will bring vision, innovation, and proven leadership to the enrollment division, with an ability to lead through change, foster cross-campus collaboration, and advance a student-centered, faith-informed culture of excellence. 

University and Cabinet-Level Leadership 

• Serve as a strategic advisor to the President and member of the ELT and President’s Cabinet. 

• Represent Enrollment Management in executive-level conversations, providing data-informed insights and solutions that impact institutional enrollment, retention, and net revenue. 

• Build and maintain effective partnerships with key areas including Marketing, Academics (especially regarding retention and Registrar functions), Athletics, Institutional Technology, and Human Resources. 

• Keep the campus community informed of enrollment trends, projections, and goals, while staying abreast of national and regional developments in higher education enrollment. 

• Communicate and actively participate in leadership meetings including board of trustees meetings. 

Division Leadership and Team Development 

• Oversee the functional areas of Traditional Undergraduate Admissions, Graduate Admissions, Seminary Admissions, Degree Completion Admissions, Admissions Operations, and Student Financial Services. 

• Foster a high-performing, mission-aligned enrollment team through effective hiring, training, professional development, and mentoring. Includes goal-setting, support, and accountability of functional areas. 

• Promote a culture of accountability, innovation, service, and cross-functional collaboration. 

• Ensure that all Enrollment Management departments operate with a strong student-first mindset and deliver exceptional customer service. 

• Provide stewardship of departmental budgets and resources, identifying operational and staffing needs in partnership with the President, VP for Finance, and Human Resources. 

• Ensure the effective use of enrollment technologies including CRM (Slate), SIS, and scholarship/awarding systems, while ensuring ongoing staff training. 

Strategic and Data-Driven Enrollment Planning 

• Develop and implement a multi-year strategic enrollment plan grounded in data, market research, and institutional priorities. 

• Monitor and assess enrollment trends, demographic changes, and competitor activity to develop innovative approaches to recruitment and retention. 

• Leverage institutional aid, scholarships, work study, and federal/state programs to maximize access and student success. Includes effective management of federal, state, institutional and donor funds. 

• Ensure alignment between recruitment efforts and FPU’s mission, including thoughtful strategies to reach underrepresented, first-generation, and faith-seeking student populations. 

• Lead a parent and family engagement strategy for prospective students, especially in the traditional undergraduate market. 

Regional Center and Extended Campus Oversight 

• Ensure strong leadership and enrollment success at FPU’s regional campuses. 

• Oversee administrative coordination for each center, including facilities, safety, classroom utilization, and student services. 

• Collaborate with internal partners to provide a consistent, high-quality experience at all campus locations, including registrar, advising, tutoring, counseling, and financial aid services. 

Vendor and External Partner Collaboration 

• Strategically manage third-party vendors and consultants that support enrollment functions, ensuring alignment with institutional goals. 

• Current and past vendor relationships include Enrollment Fuel, Legacy Consulting, Kanahoma, Caylor Solutions, Colleague, and others. 

Miscellaneous Duties

• Demonstrate a commitment to serving and inspiring students and colleagues in a context of a Christian University, integrating your Christian faith into your role and responsibilities.

• Embrace the mission, vision, and values of Fresno Pacific University, affirm the FPU Faith Expectations, and support the ideals and practices articulated in "The Fresno Pacific Idea”

• Uphold and advance Fresno Pacific University’s commitment to Christ-centered higher education, holistic student development, and serving diverse communities.

• Complete tasks timely with work that is comprehensive, complete, and accurate

• Communicates clearly, listens attentively, and seeks to understand others

• Collaborates productively with colleagues of varying skillset 

• Other job duties as assigned

Required:

• Bachelor's degree from an accredited institution.

• Minimum of five years of progressively responsible leadership in higher education enrollment.

• Documented success in meeting or exceeding enrollment and net tuition revenue goals.

• Demonstrated expertise in admissions financial aid strategy, and enrollment planning.

• Proven ability to lead diverse teams and collaborate at all levels of the institution.

• Excellent communication, analytical, and decision-making skills.

• Strategic thinker with an understanding of data analytics and the role of technology in modern enrollment management.
  
  

Preferred: 

• Master’s degree from an accredited institution.

• Experience working in a faith-based, mission-driven institution.

• Experience with both traditional and non-traditional student populations.

• Experience in regional campus operations

• Familiarity with the California higher education landscape, including public and private competition.

• Understanding of student retention frameworks and success models.

• Enrollment marketing history with proven results.

• 3-4 years of CRM experience.

• Supervised Federal Financial Aide
  
  

Environmental Conditions:

• Indoors in a normal office environment with little exposure to excessive noise, dust, fumes, vibrations, and temperature changes at least eighty percent (80%) of the time.

• Frequent computer use at a workstation, up to eight hours per day.

• Frequently work at a fast pace with unscheduled interruptions.

• Drive personal or University vehicles to appointments, university centers, recruitment events, and national conferences.

• Public contact position requiring professional apparel, personal hygiene, and grooming. 
  
  

Physical Demands:

• This position typically functions indoors in an office environment with light to moderate noise associated with business office equipment. The position may involve travel for meetings and events.

• While performing the duties of this job, the employee is regularly required to: remain in a stationary position 80 % of the time, be able to move about inside the office to access file cabinets/office machinery etc., operate a computer and keyboard and other office productivity machinery such as calculators/copy machines/printers. The employee is occasionally required to position self to reach items on the floor and in high cabinetry. 

• The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds. Employee must be able to communicate with others to exchange information including both over the telephone and in-person communication with callers and community members and be able to read a computer screen and paper documents.

• Reasonable accommodations for those with disabilities will be provided in accordance with law.
  
  

$130,000.00 to $160,000.00 is the annual salary for this role and reflects what Fresno Pacific University reasonably expects to pay for this position.  Actual compensation may vary based on the qualifications, experience, and internal equity.  In addition to compensation, FPU offers a competitive benefits package.

Reserving its rights as a religious institution, Fresno Pacific University is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, age or disability, or other classes protected by applicable law. Committed to excellence and actively supportive of cultural diversity, FPU invites individuals who contribute to such diversity to apply. If you need assistance or an accommodation due to a disability, you should contact FPU’s Human Resources Department at hr@fresno.edu.  As a religious institution, the University will administer the equal opportunity employment policy consistent with the Fresno Pacific University statement of faith, the FPU Idea and the University’s governance by the Pacific District Conference of Mennonite Brethren Churches.