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POSITION SUMMARY: The Director of Enrollment (DOE) is responsible for providing leadership and support for student recruitment and admissions functions for the College of Adult and Graduate Studies (CAGS). This position is responsible for training and mentoring activities associated with the development of the enrollment team. The DOE will work with enrollment personnel and senior leadership to execute the strategies and actions needed to achieve relevant enrollment goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Directly supervises and provides administrative leadership for the CAGS enrollment team, including lead contact specialists, enrollment counselors, and executive enrollment counselors.
Manages the day-to-day operations of the enrollment team. This includes managing schedules and paid time off.
Responsible for hiring, training, developing, and retaining the best enrollment talent for MACU. The DOE facilitates the growth of the enrollment team through ongoing coaching and support in identifying their development opportunities and internal/external training resources and courses. The DOE plans, assigns, and directs workload, appraises performance, supports and challenges employees, addresses complaints, and resolves problems.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Oversees the lifecycle of all new or transfer student recruitment processes, starting from the prospective students' initial inquiry through their initial registration process.
Assists in the development and implementation of admission policies and practices that are consistent with the University's Mission, Vision, and Core Values.
Effectively utilizes technology to support recruitment, communication, and enrollment programs and practices.
Monitors relevant reporting of enrollment team daily activities. Provides analytics to the AVP of Enrollment Management regarding team performance and goals.
Measures progress against the comprehensive and annual enrollment plan, evaluating the results of specific and ongoing enrollment. The DOE will work with the AVP of Enrollment Management to implement initiatives and strategies as well as adjustments to the plan as needed to ensure that the annual enrollment goals are met.
Coordinates with university offices to recruit new students through a comprehensive institutional effort (Operations & Support Services, Student Services, Student Affairs, Academic Affairs, Traditional Admissions, Registrar, Bursar, Financial Aid, and Athletics).
Works with the Manager of Enrollment Operations, Director of Admission, and University Registrar to implement administrative policies and procedures to enhance the efficiency and effectiveness of admissions and recruitment programs.
Develop and maintain effective working relationships with faculty, staff, current students, and alumni to coordinate and assure appropriate participation by these constituencies in student recruitment and retention.
Partners with the Executive Director of Community Engagement and Director of Admission to generate outside leads and recognition in the community.
Collaborates with the University’s marketing department on new student marketing and advertising initiatives. Communicates and coordinates with the marketing department for the preparation of printed materials and media used in recruiting efforts.
Works closely with university retention initiatives alongside the university’s retention committee. Serves as an advisor to the AVP of Enrollment Management and the Executive VP / Chief of Staff in developing and implementing student retention plans.
Assists in directing strategic planning for the department and ensures that strategic objectives are achieved.
Informs and trains enrollment staff in achieving the University Strategic Plan.
Assists in the development and maintenance of the department’s annual budget and resource allocation.
COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:
Visionary Leadership- Exhibits the leadership skills to be a team player as well as a team builder. Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
Exhibits confidence in self and others-Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others; demonstrates hands-on leadership/management, and mentorship as it relates to recruitment, admissions, and financial aid.
Problem-Solving- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
Project Management- Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Change Management- Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Delegation- Delegates work assignments; Sets expectations and monitors delegated activities; Provides recognition for results.
Leading People- Includes staff in planning, decision-making, facilitating, and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and service.; Continually works to improve supervisory skills.
Quality Management- Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
Planning/Organizing- Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Dependability- Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate people with an alternate plan.
Innovation- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
COMPUTER SKILLS: To perform this job successfully, an individual should have knowledge of Microsoft Office Suite, CRM software, Cloud-based dialers, Microsoft Internet Explorer software, and Google Suite (Email, Drives, Spreadsheets).
EDUCATION and/or EXPERIENCE: Master's degree or equivalent; A minimum of five years of demonstrated experience and proven success in recruitment/enrollment management at the university level, including experience in the development, implementation, and evaluation of marketing and recruitment strategies or four to ten years related enrollment management experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers, clients, customers, and the general public.
MATHEMATICAL SKILLS: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to evaluate staff performance and provide necessary training for improvement.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee frequently is required to sit, reach with hands and arms, and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate.
Mid-America Christian University (MACU) is a private, Christian liberal arts college that's experiencing unprecedented growth, tripling in size within the last few years. The reason for this growth is simple: Mid-America offers life-transforming associate's, bachelor's and master's degree programs, as well as specialized certificate programs that expand students' employment and ministry opportunities. MACU accommodates the needs of all students, whether a recent high school graduate looking for a traditional campus experience or a working adult needing flexible courses. With a range of programs such as: Behavioral Science, Counseling, Business Administration, Bible & Theology, Teacher Education, Leadership and Criminal Justice, the possibilities are endless. All courses are taught from a worldview that promotes Judeo-Christian values and ethics.