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Higher Ed Administrative Careers - Marketing/Public Relations, Higher Ed Administrative Careers - Other
4 Year Degree
Position is responsible for managing the University’s public relations and marketing communications activities.
1. Develops and manages public relations and marketing communications strategies and implements related action plans that support the University in accomplishing its mission and objectives. 2. Initiates and maintains contact with leaders in each of the University’s schools and colleges to develop and manage proactive, systematic marketing communication plans and activities. 3. Develops and manages public relations activities to promote the University’s programs and services among CBU employees, community groups, news media, institutions of higher education, Southern Baptist congregations and denominational entities, and various other audiences and publics. 4. Oversees preparation and dissemination of news releases, articles and photographs and coordinates community and media events. 5. Supports development and management of media contacts and information and represents CBU at University-sponsored events. 6. Manages the writing, editing and publishing of “The Roundtable”, “CBU Family” and other University publications. 7. Coordinates strategic development of video productions including conceptualization, scripting, talent coordination, photography, editing, duplication and distribution. 8. Works closely with other Marketing and Communication Division staff to integrate marketing communication initiatives and public relations activities as needed and to ensure that the institutional messages are presented in a clear and consistent manner to each distinct audience. 9. Monitors and maintains current University information and assists with editorial and procedural decision-making. 10. Provides strategic direction for the University’s Internet marketing and Web site optimization. 11. Recruits and supervises direct reports and student workers. 12. Coordinates outsourced projects with vendors to accomplish institutional objectives. 13. Maintains searchable photography database of campus activities and personnel for use in marketing and communication projects. 14. May work and/or travel weekends as needed. 15. Create actionable plans to both grow and engage with followers through social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.
Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, and training employees; planning, assigning, and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems.
Bachelor’s degree from four-year college or university; or five to seven years related experience and/or training; or equivalent combination of education and experience.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Thorough knowledge and use of print and electronic media to achieve marketing objectives. Adequate knowledge of social media platforms and management tools (Facebook, Instagram, Twitter, LinkedIn, YouTube, Sprout Social, etc.). General knowledge of Search Engine Optimization (SEO) and internet ranking for web content. Excellent verbal and written communication skills at a level appropriate to the duties of the position. Knowledge of: general office methods, procedures and practices. Ability to represent the University effectively to a variety of publics. Strong organizational skills and detail oriented. Ability to make administrative/procedural decisions and judgments. Excellent interpersonal skills, and telephone courtesy. Ability to relate positively and effectively with a diverse faculty, staff and student body. Skill in the use of personal computers and related software applications. Ability to initiate and manage multiple projects simultaneously. Ability to work in a collaborative environment. Ability to travel and work weekends as needed.
Internal Number: S913P
About California Baptist University
California Baptist University (CBU) is one of the top private Christian colleges and universities in Southern California. CBU offers bachelor's, master's and credential programs in Riverside and online.
California Baptist University believes each person has been created for a purpose. CBU strives to help students understand and engage this purpose by providing a Christ-centered educational experience that integrates academics with spiritual and social development opportunities. Graduates are challenged to become individuals whose skills, integrity and sense of purpose glorify God and distinguish them in the workplace and in the world.
•Founded in 1950 by the California Southern Baptist Convention
•Fall 2020 enrollment of 11,317 students
•CBU offers more than 350 majors, minors and concentrations
•At the graduate level CBU offers 35 graduate programs and seven doctoral programs
•100% Christian faculty and staff
•2021 U.S. News & World Report named CBU one of "America's Best Colleges"
•In 2011, CBU received its first ever 10-year accreditation from Western Association of Schools and Colleges
•Accreditation Council for Business Schools and Prog...rams
•National Association of Schools of Music
•State of California Board of Registered Nursing
•Commission on Accreditation of Athletic Training Education
•Commission on Collegiate Nursing Education
•Board of Registered Nurses
•American Council for Construction Education
•CBU's bachelor degree programs in civil engineering (BSCE), electrical and computer engineering (BSECE) and mechanical engineering (BSME) have been accredited by the Engineering Accreditation Commission of ABET, http://www.abet.org.
Riverside Campus Profile
The beautiful 160-acre main campus of California Baptist University is situated in the heart of Riverside's historic Magnolia Avenue district just a short drive from popular beaches and mountain resorts. The main campus is comprised of more than 30 buildings featuring the 94,800 sq. ft. Eugene and Billie Yeager Center, separate men's and women's residence halls, multiple apartment complexes and modular housing, the 270-seat Wallace Theater, a fitness center, one of the region's largest aquatic centers, the Annie Gabriel Library, the Van Dyne Gym and the JoAnn Hawkins Music building, one of the nation's most advanced music production and recording facilities. The latest architectural addition to campus is a 5,050 seat, 153,000 sq. ft. Events Center.
CBU Lancers Athletics
CBU's Lancers athletic program is gaining recognition as one of the best in the nation with numerous regional and national championship teams in a variety of sports, including men's and women's basketball, men's and women's swimming, men's and women's golf, softball, baseball and wrestling.
CBU in the Region
CBU has established extension sites throughout Riverside and San Bernardino counties with more being planned in response to the growing demand for CBU's distinctive faith-based, working-adult degree programs. School districts, law enforcement agencies, hospitals, churches and businesses seek out and hold CBU graduates in high regard for their unique combination of competence, confidence and compassion.
CBU's Spiritual Mission
In addition to community involvement through a variety of service projects and activities, California Baptist University also supports a wide range of highly active international programs. Included are educational partnerships with a number of universities in Europe and Asia. Further, the CBU International Service Projects program annually sends scores of student teams throughout the world to teach and participate in recreation, construction and infrastructure.