Director of University Marketing & Creative Services

This position will serve as a key member of the Vice President for Enrollment & Marketing/Communication’s leadership team. The Director of University Marketing & Creative Services provides strategic and active management of all marketing functions for generating a widespread understanding of the NGU story to build brand equity, awareness, and prestige that drives enrollment and helps institutional advancement. The Director will develop and implement performance-based integrated marketing plans based on market research and trends, consumer insights, and key metrics. The individual will give art direction and ensure consistent brand experience across all marketing touchpoints, including but not limited to traditional and new media advertising, direct marketing, inbound and outbound tactics, collateral, and digital presence. The Director will oversee the operation and creative staff of the department, ensuring team members love showing up to work and become premier artisans in their craft.

RESPONSIBILITIES:

• Collaborate with University stakeholders to develop and execute marketing strategies in achieving goals for a variety of institutional priorities across multiple audience segments, including prospective certificate, dual enrollment, on-campus and online undergraduate, on-campus and online masters, and doctoral students, alumni, donors, and community members.
• Provide oversight and achieve revenue targets of the newly merged print production operation that serves internal and external constituents.
• Identify and monitor key performance indicators for marketing effectiveness, ensuring that marketing strategies are grounded in data and analytics. Provide regular reports to the VP to optimize campaigns and deliver measurable results.
• Oversee the University’s digital presence including the website, email marketing, and digital advertising.
• In collaboration with the Admissions teams, provide direction and oversight of all enrollment marketing strategies ensuring a clear and consistent brand strategy.
• Direct and optimize marketing budget and staff resources to optimize effectiveness and efficiency.
• Assign and manage projects between internal resources and external vendors, depending on project needs and allocated budget.
• Manage external vendor and agency partnerships in support of the marketing, advertising, and digital priorities for the University.
• Hire, train, oversee and retain a team of talented marketing, digital, and creative professionals.
• Monitor the competitive landscape, staying informed of industry best practices, and innovative strategies.