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Higher Ed Administrative Careers - Marketing/Public Relations, Higher Ed Administrative Careers - Other
4 Year Degree
Description of Mission Impact:
The Director of MarCom works with the MarCom team to promote Houghton’s programs, offerings, image, and reputation as a national leader in Christian liberal arts education by managing the creative voice and brand of the college in electronic, printed, and spoken forms, serving as the college’s primary news contact.
The Director of Marketing and Communications reports directly to the Vice President for Planning and Innovation. S/he supervises the MarCom team in its key domains of marketing, content creation, design, media relations, web-coordination, and production. Key partners include the enrollment/admissions team, the advancement team, and the President’s Office.
Leads and manages the Marketing/Communication area of the college including the following functions: marketing, advertising, media relations, creative services, web development and maintenance, sports information, the Houghton Magazine, and all communication needs of the college.
Works closely with members of the Marketing/Communication team in the accomplishment of institutional goals and objectives.
Develops alongside the MarCom team an integrated marketing plan that seeks increased admission applications, increased donors, and an increased regional and national media presence through public relations and advertising.
Facilitates the development and promotion of content about Houghton’s programs, people, events, and other information that enhances the college’s image/reputation while supporting the institution’s overall mission and purposes.
Serves as point of contact for all crisis or situational communication needs of the college.
Promotes and assists in events and special activities related to Houghton College.
The successful Director:
Facilitates the development of vision, strategy, and tactics toward the accomplishment of goals.
Collaborates with a team of creative and gifted individuals in a way that creates a positive and productive environment and fully utilizes the gifts of the team.
Manages the timely and effective accomplishment of tasks.
Discerns the kinds of communication that reflect positively on the image/reputation of Houghton College and implement them appropriately.
Demonstrates commitment to accuracy and quality of work
Statement of Requirements:
Minimum of bachelor’s degree, preferably in an area like journalism, communications, public relations, integrated marketing, or a related field.
Five to seven years of experience working in a marketing/communication area involving elements of media, design/content creation, advertising, and general marketing skills.
Experience and savvy in the area of digital marketing and social media.
Please provide a brief description of your faith journey, including the nature of your current participation in a local church or fellowship.
What motivates you to seek employment with an institution that strives to work together in the manner described in the community covenant?
Do you have any questions or concerns regarding either the doctrinal statement or community covenant?
About Houghton College
Founded in 1883, Houghton College is a Christian liberal arts college in the Wesleyan tradition. Few colleges have so successfully combined the inspiration and strength of the Christian spirit with a contemporary, academically excellent, liberal arts education. The overall student body of 1,100 represents 40 states and Canadian provinces and 25 foreign countries.
Houghton is a member of the American Association of Colleges & Universities, the Annapolis Group and the Council of Christian Colleges and Universities. US News & World Report's “America's Best Colleges" Guide has ranked Houghton among the Tier 1 National Liberal Arts institutions. Houghton is also ranked in the top 3 percent of colleges nationwide according to the fourth-annual ranking of America's Best Colleges, compiled by Forbes and the Center for College Affordability and Productivity. Additional information on Houghton College can be found at: www.houghton.edu.
The college has an operating budget of $35 million.