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Higher Ed Administrative Careers - Marketing/Public Relations
Copywriter and Public Relations Specialist
Reports To: Director of Marketing & Communications
Mission: To serve as the creative copywriter for all Advancement functions, including strategic efforts to better reach and engage alumni, parents and friends of Multnomah; develop messaging for university ads, social media channels, and webpages for the Marketing department; and lead in public relations strategies while representing the university in media and public venues.
Advancement Communications Objective: Creation of compelling content to reach targeted audiences in order to strengthen institutional awareness and understanding, boost constituent engagement, and grow philanthropic support of the university.
Serve as the primary writer, and editor for all Advancement initiatives, including comprehensive campaign collateral material, donor stewardship communications, alumni and parent communications, event invitations, website content, video scripting, and social media posts.
Draft donor thank you letters and monthly receipt stories with input from the Advancement team.
Develop repository of institutional stories (student, alumni, staff/faculty, donor) to be used on social media, email communications, gift receipts, and other stewardship tools.
Draft direct mail, email, and social media fundraising appeals in alignment within overall appeals strategy and calendar.
In partnership with Vice President of Advancement, assist with philanthropic grant applications initiated within Advancement, as well as grant impact reports.
Develop, write, and manage the creative content of a university annual report.
Assist with small-scale graphic design projects as necessary for social media posts, donor presentation decks, event-specific projects, and other Advancement team needs.
Update and maintain Advancement web content and properties.
Other duties as assigned
Institutional Communications Objective: Assist with institutional messaging for all university communication efforts related to crisis management, emergency, and weather-related closures.
Lead scheduling for any closures and notify students, staff, faculty of closures or emergencies utilizing university tools and websites.
Monitor social media in conjunction with social media team for potential strife and develop appropriate strategy for response.
Serve as a member of the Emergency Preparedness Committee.
Partner with the university's Emergency Preparedness Committee to accurately draft messaging during times of crisis or emergency. Schedule any closures and notify students, staff, faculty of closures or emergencies utilizing university tools and websites.
Monitor social media in conjunction with social media team for potential strife and develop appropriate strategy for response in collaboration with Lead Editor & Copywriter.
Public Relations Objective: Lead in public relations strategies and represent Multnomah University in the media and public venues. Assist with the creation, editing and/or strengthening of institutional communications.
Consult with the Director of Marketing and Communications to decide which content is newsworthy with high impact. Elevate this content across a variety of platforms, including print, web and social media.
Write press releases for the university as directed.
Pursue opportunities for Multnomah to receive positive exposure in the media and the community.
Develop and maintain a comprehensive list of media contacts.
Brief news media representatives for the university at press functions.
Under time-sensitive deadlines, prepare content for news releases, multimedia productions, social media, web-based productions and community outreach initiatives.
Proactively pitch content to media outlets, including press releases, website content, videos, etc.
Help disseminate key news to faculty, staff, students and other internal constituents.
Build relationships with local organizations and represent MU at community meetings as requested.
Work in close relationship with the Lead Copywriter & Editor to ensure that all social media and/or PR related materials adhere to brand standards and are unified with the university's messaging.
Qualifications: Job-specific Requirements:
Excellent written, verbal and interpersonal communication skills.
Ability to compose letters, reports and other material from general comments and/or thoughts.
Two years minimum successful work experience in professional writing and editing. Writing samples recommended. Familiarity with AP Style preferred.
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point, etc.)
Bachelor's degree in either marketing, journalism, communications or related field.
Skills in problem solving and decision making; flexibility and resourcefulness.
Demonstrated ability to exercise confidentiality; discernment and wise judgment.
Ability to work independently and as part of a dynamic and collegial team.
Communicate openly and clearly in a Christ-honoring and congenial manner.
Confidence to interface with external audiences, including individuals, businesses and other contacts.
Detail and task oriented; strong execution skills; efficient worker.
Well organized and ability to work under pressure and meet deadlines.
Ability to monitor simultaneous activities.
Ability to exercise creativity, flexibility and resourcefulness in decision-making.
Demonstrated initiative, organizational and leadership ability.
Understanding of SEO and organizing web and social media analytics.
Familiarity with Multnomah and its ministries is preferred.
General Employment Requirements: Because we believe that professionally qualified, committed Christian personnel are key to the operation of a truly Christian university, and that not only teachers, but all employees, by the pattern of their lives, serve as role models to our students, all employment positions at Multnomah contain the following statements relating to required personal qualities:
Employees will have received Jesus Christ as his/her personal Savior. John 1:12
Employees will be in basic agreement with the institution's doctrinal statement.
Employees will believe the Bible is God's Word and standard for faith and daily living. 2 Tim. 3:16-17
Employees will be a Christian role model in attitude, speech and actions towards others. This includes being committed to God's biblical standards for morality and sexual conduct. 1 Tim. 4:12, Luke 6:40, Col. 3:17, Titus 2:7-8, 1 Thess. 2:10 and 5:22.
Employees will be actively involved in a local church.
This is a full-time support staff position with benefits including medical options, dental, vision, life insurance and disability benefits, also paid holidays, vacation accrual and sick time all beginning the first day of the month following one month of employment.