Responsible for strategic execution and management of a comprehensive annual giving program. Develops content and coordinates production for a matrix of segmented solicitation and stewardship communications to include direct mail, email, phone, as well as text and crowd funding, and events (Giving Day), to encourage giving and deepen commitment and loyalty among constituents, and to grow the University's donor base. Works strategically with the Donor Relations & Stewardship Manager, the office of Alumni and Parent Relations, and University Communications to ensure complementary communication plans to achieve positive donor experiences. Results include annual growth in the number of donors, gifts, and loyalty (renewals) donors. Supervises the Annual Giving Program Coordinator.
ESSENTIAL JOB DUTIES:
Annual Giving Plan Execution: Develop and execute a comprehensive annual giving plan that is integrates data segmentation of SPU's core constituency groups - alumni, parents, students, faculty, staff, and friends - to ensure that donor communication is personal and meaningful based upon who they are and their actions. Correspond segmentations and projects with appropriate messaging channels that may include direct mail, email, phone, text, and social media. Coordinate execution of plan to complement and build upon communications from University Communications and Alumni and Parent Relations. Interface with outside vendors and contractors to achieve program results. Stay informed of current trends in annual giving, marketing and communications, industry best practices, and changes in technology.
Annual Giving Messaging and Content Management: Engage as appropriate with University Advancement staff, senior leadership, departments and schools across campus, volunteer leaders, and students to gain stories and information that correspond to priority funding needs or events of the University. Craft compelling and timely communications, tailored for segments and messaging channels, to best elicit the intended direct response, which may be in the form of giving, RSVP, registration, or other requested feedback. Ensure that all materials conform and adhere to established and agreed upon calendars, deadlines and budget requirements, as well as SPU policies and brand guidelines for visual identity, and content. Keep annual giving files current and maintained.
Reporting and Metrics: In partnership with the Director of Advancement, develop Annual Giving goals, metrics and key performance indicators. Consistently assess and analyze program performance to inform future plans and progress reports to leadership. Ensure constituents with major gift potential are moved through the pipeline by recommending constituent upgrades to prospect research as appropriate. Work collaboratively with Alumni and Parent Relations to measure deepening engagement and loyalty by alumni.
Donor Recognition Programs: Build strategy to encourage leadership giving (President's Circle) and loyalty giving. Respond to inquiries from donors, constituents, colleagues, and friends of SPU about giving opportunities.
Management: Supervise and assist the Annual Giving Program coordinator with phonathon strategy development and implementation, and with student philanthropy strategies. Hire and train staff as needed and evaluate performance. Assist in collaboration with subcontractors and student workers as needed.
Department Expectations:. Maintain up-to-date knowledge of University programs and funding priorities. Participate on advisory boards and councils as requested; participate in campus and/or University Advancement supported events as requested and when reasonably possible. Regular, punctual, attendance as required based on department needs. Perform other duties as assigned
Bachelors degree in marketing, business, journalism, communications, or another related field. Master's degree and applicable certifications, preferred.
At least 3 years of experience, preferably in higher education annual giving programs or annual giving roles within other organizations.
Familiar with e-philanthropy, print and mail house processes and procedures; experience with CRM solutions/development software; one year or more supervisory experience, preferred.
Extensive constituent database experience (preferably Raiser's Edge); strong experience with Microsoft Office applications (Word, Excel, PowerPoint, Outlook (email and calendaring). Experience with NetCommunity and Tableau, preferred.
Excellent attention to detail, with highly organized approach to data segmentation and the ability to learn best practices in Annual Giving, as well as University Advancement policies and procedures.
Excellent oral and written skills, including interpersonal skills using tact, patience, and courtesy.
Must be flexible and adaptable to new tasks and projects. Ability to complete tasks in a timely manner and to delegate tasks as appropriate.
Some evening/weekend hours required for special events.