The Director of University Communications is responsible to provide institutional leadership for JBU’s communications efforts, ensuring that official JBU communications are conducted with best practices and deployed with quality in order to advance the university mission. The director oversees the university communications team and the university events offices, which includes workgroups focusing on marketing communications (including web development), and community and media relations. The university communications team functions as an internal creative agency, providing support for decentralized recruitment teams and other marketing efforts. The director coordinates and works closely with marketing staff for JBU’s traditional undergraduate, non-traditional, Advancement, and athletic programs to promote strong communications and protect and improve the JBU brand.
Strong ability to create good will with staff, faculty, and students; servant attitude.
Commitment to the Articles of Faith, Mission, and Objectives of the University; and desires to be a role model for students by demonstrating an active Christian faith in personal example and in work related responsibilities.
Provide strategic and tactical direction/input and creative leadership/input for major JBU communication initiatives.
Provide creative and administrative leadership for the university communication team.
Work with director of marketing communications to produce and curate online, video, photographic, publications, print and other quality communication pieces.
Serve as the editor of the Brown Bulletin.
Provide leadership and oversight to JBU’s social media endeavors, working with the assistant director of online media and marketing
Lead continuing efforts to have campus-wide input into JBU.edu and keep JBU’s web presence up-to-date and mission centric.
Work with and provide direction for the public relations staff to develop positive relationships with the media and JBU’s communities to generate goodwill and earned media coverage to help advance JBU’s mission.
Serve as the primary spokesperson for the university.
Serve on the Crisis Response and Crisis Preparedness Teams.
Develop and update Crisis Communication plans.
Provide leadership in conjunction with the events staff in setting goals and continually improving the impact of JBU’s office of university events.
Work with the director of application development to develop long term strategies for improving and refreshing JBU.edu and the associated online projects.
Advise and provide consulting for marketing initiatives for traditional undergraduate, non-traditional, Advancement, and athletic programs on an as needed basis.
Serve on the Advancement Leadership Team
Working with director of marketing communications to provide oversight for the university’s printing operations
Develop, protect and own brand standards and promotes best use of the university brand image and style. Works with departments across campus to help ensure that JBU publications, signage, ads, web pages, and other communications materials (internal and external) are as consistent as possible and/or necessary and are the best representation of the university.
Develops and manages internal communication plans with public relations staff that promote the University to its internal audiences: students, faculty, staff and board members.
Provide budgetary oversight for the activities of university communications and university events.
Other duties as assigned.
Essential Skills and Experience
Ten ormore years’ experience in a comparable communication
Excellentwritten communication skills including editing skills, and ability to adapt reporting and writing styles to different audiences/constituencies.
Excellent oral communications and listening skills.
Strategicunderstanding of web sites, social networking sites, and other electronic media as key communication tools.
Functional knowledge of one or more specific areas within University Communications.
Ability to manage multiple projects and staff.
Excellent interpersonal skills with ability to lead a team and the ability to develop and maintain positive relationships with staff, faculty, students and university community
Ability to articulate the benefits of a Christian college experience, including a clear and concise position on the issue of integration of faith, learning and living
Commitment to the Articles of Faith, mission and objectives of the University
Ability to work under pressure in a communication crisis situation
Desire to be a role model for students by demonstrating an active Christian faith in personal example and in work related responsibilities