Reporting to the Director of University Communications, the Media Relations Manager works with campus constituents to gain and increase awareness of the university in local, regional, national and specialized markets by publicizing all aspects of the university through media channels, the Whitworth website and social media sources. As the primary university liaison to print, broadcast and on-line media, the manager advises campus offices, departments and programs on media relations, and strategic communication strategies to promote university priorities to external audiences and the news media. This position also manages crisis communications along with Director of University Communications.
Responsibilities and Related Duties:
Strong ability as a storyteller with an eye for what makes a story and for understanding various audiences and how best to reach them. This includes identifying and understanding elements that connect the story to the reader and requires an ability to identify the best mediums that help convey the story. Ability to research details, and pitch stories to local, regional and national media that garner placement is critical.
Ability to develop a publicity plan that results in increases awareness of the university to key audiences with an emphasis on the prospective student market.
Serve as Whitworth’s primary media liaison, and work to foster relationships with print, broadcast and online news reporters.
Maintain an events calendar and regularly distribute related information to the media.
Arrange media interviews, plan and manage news conferences, on-campus filming (news related) and monitor Whitworth University's print and electronic media coverage.
Oversee the posting of news releases, profiles and spotlight items to Whitworth's news blog and the university website.
Maintain an expertise directory for use in promoting faculty as expert sources to media. Respond to media requests for faculty to speak to specific topics related to breaking local or national issues.
Train campus personnel on media protocols and interviews.
Assist in the management of internal, electronic communications.
Provide support and backup to the Director of Communications in crisis and issues management situations and maintain related crisis communications materials.
Utilize social media channels to promote university news-related content, including the use of Facebook, Twitter, Google+ and Flickr.
Develop and distribute video news releases or media advisories as needed.
Serve as a secondary editor for university publications and digital media content.
Write articles for major university publications (alumni magazine, President’s Report, etc.) and develop content for collateral publications as needed.
Hire, train, and manage student writers.
Set up and maintain faculty members' web pages.
Develop and manage messaging for the university’s digital reader board.
Qualifications, Skills And Abilities:
Bachelor's degree in journalism, public relations, English, mass communications or related field required and minimum of 3 years related professional experience.
Thorough understanding/knowledge of news-media processes.
Excellent writing and editing skills.
Ability to develop narratives that tell a complete story, capturing the attention of the intended audience.
Strong interpersonal, collaborative and communication skills; problem-solving and creative abilities.
Ability to manage multiple projects and be organized, flexible and productive in a fast-paced environment with minimal supervision.
The ability to develop strategies to garner greater market recognition for the university.
The ability to travel locally for meetings with media personnel.
The ability to manage sensitive issues confidentially.
A personal commitment to the Christian faith.
Demonstrated awareness and commitment to effectively establishing relationships and positive communications across multiple dimensions of diversity including, but not limited to race, gender, physical limitations, class or religious perspectives.
An active commitment to equal opportunity for all persons.
A commitment to the educational mission of Whitworth University as a private, liberal arts university affiliated with the Presbyterian church.
Background check required.
Familiarity and experience with AP style.
Demonstrated experience using/managing social media platforms (like Facebook, Twitter).
The following documents are required to complete the online application form:
A letter of interest that relates your education and experience to the qualifications of the position and includes a note confirming your interest in this position at our posted hiring range
The names, addresses, telephone numbers and email addresses of three academic/professional references
A one-page document describing your personal commitment to the Christian faith
Whitworth complies with all federal, state, and local nondiscrimination laws that are applicable to religious nonprofit institutions and does not engage in unlawful discrimination based on race, color, national origin, age, sex, or disability. With our commitment to building a diverse community, the university encourages applications from populations underrepresented at Whitworth including members of racial/ethnic communities, women, and persons with disabilities.
Since 1890, Whitworth has held fast to its founding mission of providing "an education of mind and heart" through rigorous intellectual inquiry guided by dedicated Christian scholars. Recognized and ranked as one of the top regional colleges and universities in the West, Whitworth University has an enrollment of 2,900 students and offers 60 undergraduate and graduate degree programs. Located on a ...200-acre campus of red-brick buildings and tall pines, Whitworth offers a beautiful, inviting and secure learning environment. More than $83 million in campus improvements have been made over the past decade, including a new center for the visual arts, a landmark general academic building, a new science facility, three new residence halls and several outdoor athletics facilities.